- What are promotional codes?
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An easy trick to keep in mind when deciding between a percentage or fixed amount discount for a specific product is the rule of This is a psychological trigger that will result in the highest perceived value for your customers. Offering free shipping is a great way to mitigate this and increase conversions. Use free shipping in conjunction with a minimum purchase requirement to increase your average order value, which you can set up as a shipping setting in Shopify.
Skipping the code can help encourage orders, and speed up checkouts too. In September , U.
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All this adds up to smoother experience for your customers, and potentially higher conversion rates for you. Using discount codes can also help you track the success of your marketing efforts. There are a hundred and one ways you can use sales, offers, discounts, and deals to drive customer loyalty, acquisition, and conversions.
These are traditional sales used to drive conversions. Many times sales are used at the end of a month or quarter to increase revenues to meet business goals. Example: The online photo department at Walgreens has weekly sales and coupon codes , as well as ongoing promo codes at the bottom of the page. They kicked this initiative off by manually reaching out to potential respondents on LinkedIn.
What are promotional codes?
Black Friday Cyber Monday and the holiday season are the big ones, but the whole year is sprinkled with national and commemorative holidays that provide an opportunity to share relevant discounts and offers with customers. Example: Blu Skin Care regularly makes use of holidays to promote offers to their visitors and past customers.
They promote these in different ways: email, social media, markets, and on their website. For everyone else, or if you want more customization and analytics, check out Klaviyo. This reminds and incentivizes first-time visitors to come back and complete their purchase. As you probably already know, building an email list is extremely important for online retailers. You also get their email, providing you with the opportunity to build a relationship, foster customer loyalty, and market to them in the future.
Example: Online retailer Overstock. One of the hardest parts of running a new online store is getting the word out.
Giving visitors and customers an incentive to share your store with their social circles can be an effective way to create inexpensive word-of-mouth. People are much more likely to purchase from you if referred by a friend or family member. Use this to your advantage and leverage offers to encourage referrals. You can choose to give a deal to the person referring, the person being referred, or both. Example: Meal-delivery brands like Blue Apron and Hello Fresh are well known for their referral marketing. Every so often, customers are gifted promo codes to share with friends and family, who can then redeem their first box for free or at a steeply discounted price.
For every friend who redeems, the referrer often gets a free or discounted box, too.
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Providing a first-timers offer could be just the nudge a first-time visitor needs to be converted to a paying customer. An offer based on the total value of a shopping cart is an effective upselling tactic to encourage customers to spend more, increasing your average order size. You can also offer minimum purchase discounts for specific collections and products. Exclusive offers on your social networks can be a great way to build customer loyalty with those who follow you. Plus, this tactic provides a reason for new people to follow and subscribe to your social channels, which will allow you to market to them in the future as well.
Example: Online natural skincare retailer Maple Holistics , has shared social media-specific offers. Love Is In The Hair! Maple Holisitcs is celebrating Valentine's day with our true love: You! We love our incredible customers.
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Spoil yourself, you deserve it! In fact, the merchant could even end up losing money as a result of this behavior by Wade. If Widget World finds out, he could receive a warning—or simply be expelled from their program entirely. If Wade believes he can get away with publishing the code, he can take the risk for some short term gains.
The process tends to follow this pattern. Affiliates do the work to uncover codes, enticed by the potential for better click-through rates and higher commissions. Then, not wanting other sites to gain an advantage by offering a greater selection of coupons , non-affiliates copy the codes. For merchants looking to maintain order in their coupon program, early detection is very important here.
It is generally simpler to ensure compliance with affiliates than with non-affiliates. Affiliate contracts and the threat of program removal provide the merchant with leverage in those cases. And since the non-affiliates usually follow the affiliates, taking codes down from unauthorized affiliate sites can prevent codes from going viral. It cuts off so many sites down the line. In certain situations, affiliates may take it upon themselves to protect codes.
CouponCabin took this exact approach in a case against Coupon Chief.
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Ultimately, the case was settled out of court , with Coupon Chief agreeing to cease posting codes that include any CouponCabin trademarks, develop software to prevent users from submitting such codes, and pay an undisclosed amount to CouponCabin. Despite the lack of a final verdict, this has set an interesting precedent. Vanity codes seem to be the key to developing some form of recourse against third-party sites. By providing coupon affiliates with trademark-based vanity codes, those unique codes can at least establish a reasonable basis for legal action.
Although indirect relying upon affiliates to take such action , this may prove to be a useful point of leverage for merchants. The section reads:. For further implications of this significant case, see the Justia page for CouponCabin, Inc.
Coupon Chief, Inc. We have noticed a few scams in which sites pose as legitimate coupon sites, requesting personal information from visitors. Articles about these can be found on our blog here and here. Though less malicious than their fraud- and abuse-based counterparts, there are other dangers to leaving coupon codes unsupervised. These include:. Though they were once legitimate, these end up giving the customer the same experience as a fake or fraudulent code.
The customer logs in, works through all the steps leading up to checkout, and enters the code in the promo box—only to be denied then and there. While some shoppers may choose to simply shell out more money, many others will respond negatively to the brand. And their complaint can easily go public, given the convenience of social media sharing.
Ultimately, the merchant may be risking the loss of far more sales down the road. If a coupon code is taking too long to move the needle, the promotion itself may not be to blame. Certain affiliate sites may simply have forgotten to post the code—or could be slow to respond. By monitoring codes from the moment they are launched, merchants can keep track of which partners may be lagging behind. And accordingly, merchants can remind these affiliates to post their codes. Concerned about the exposure and vulnerability introduced by coupon codes, some marketers have elected to strike these promotions from their marketing plans.
This narrows their options. And unfortunately, also makes it more difficult for these marketers to respond to fluctuations or buying cycles. With a system in place for monitoring abuse and other issues, marketers can reclaim the opportunities afforded to them by coupons. Risks and Threats Posed by Coupon Codes While codes can be a great tool for online marketers to drive traffic and increase sales, they also present their own challenges and unique threats. Take It, or Leave It? Proliferation of Partner-Specific Codes Around the Web In other cases, marketers may develop strategies for spreading their coupons via coupon sites, affiliate blogs and other sources.
Fake and Fraudulent Codes These may be the most insidious threat of all. Cheers, Charisse. If you ever wondered how to check your idea balance or check the latest idea offers, idea USSD codes can be of great help.
Hundreds of wines are always in stock at prices that are much lower than those from other wine dealers.